Case Study - Premier Air and Electric

CASE STUDY: PREMIER AIR AND ELECTRIC

290% increase in leads for Texas HVAC and Electrical Company

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+290%

Increase in verified calls vs. same period last year

+137%

Increase in monthly organic website traffic

+160%

Increase in monthly service request forms

The Problem

Premier Air and Electric is an HVAC and Electrical contractor located in Melissa Texas.  Prior to partnering with SiteFire, Premier had underperforming website built on WordPress that was failing to generate new leads and was experiencing significant downtime due ongoing technical issues.


Premier was also paying a large monthly fee for "SEO" to an agency that wasn't doing any actual SEO work.  No new content was being added to the site, no reports were being provided to show how the marketing budget was being spent, and most importantly, leads were not being generated.


Bottom line - their phone wasn't ringing as often as it should for what they were spending.

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The Solution

SiteFire started with building a new, custom website from scratch on a web platform that offers better performance and security than WordPress.  The new site has experienced 100% uptime since launch.


SiteFire then kicked off a multi-channel marketing campaign consisting of Google Ads, Social Media, Google Business Profile Optimization and Google Local Service Ads.


SiteFire also implemented call tracking through CallRail.  Every call is listened to by the SiteFire team and verified as an actual lead or not.  Through CallRail and Google Analytics, SiteFire provides Premier with monthly reporting showing number of leads generated.

The Result

Premier has seen leads increase 290% year over year, with website traffic up 137%.  2022 has been their busiest year yet!

Request A No-Pressure Strategy Call

We hate being over-sold to as much as you do.  This will be a no-pressure informational call.  We'll look at your current marketing efforts and tell you if we think we can increase your revenue.  If you want to partner with us, awesome.  If not, no hard feelings.  We just want to see you win.

BOOK A NO-PRESSURE CALL
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